BrightSpyre | Consultant/Trainer – Social Media for small businesses/social enterprises

Consultant/Trainer – Social Media for small businesses/social enterprises

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Posted date	7th January, 2025	Last date to apply	14th January, 2025
Country	Pakistan	Locations	Charbagh, District Swat, Khyber Pakhtunkhwa
Category	Development Sector
Type	Consultancy	Position	1
Experience	3 years

Duration: 5 Days- January 2025

Project Overview:

A project in Swat District, KP, aims to promote social cohesion by empowering youth and creating sustainable pathways for peace and stability in the region through social entrepreneurship.

Job Role:
The social media Trainer will develop and conduct training sessions to enhance participants' understanding of social media platforms, engagement strategies, and analytics to promote positive narratives and counter misinformation.

Key Deliverables

Deliverable	Main Activities	Main Outputs	Time Frame
1. Training Needs Assessment	- Assess participants’ current social media skills and gaps	- Pre test	January 2025
2. Develop Training Modules	- Design a curriculum covering social media fundamentals, analytics, branding strategies for a social enterprise. Effective communication of message to the right audience through social media posts – static and video/Reel -Understanding current and emerging social media platforms and trends -Creating and managing social media presence, understanding and engaging target audience. -Social listening and social media audits. -understanding tools and tactics of social media platforms and content types. -Conducting a live session on social media platforms. -Understanding lead generation and sales using social media -How to run ads on SM	- Training curriculum and materials	January 2025
3. Conduct Training Sessions	- Facilitate workshops on social media platforms and engagement for a small business/social enterprise	1-Social media pages of the social enterprises created on essential Social media 2- At least one static post and one video/reel posted on social media with an engaging caption and relevant hashtags 3-Workshop pictures 4- Daily attendance	January 2025
4. Post-Training Evaluation	Conduct a post test- Evaluate participants' skills improvement through a report	- Post-training evaluation And Report	January 2025

Education and Experience Requirements:

Education: Bachelor’s or master’s degree in media, Communication, or related fields.
Experience:

At least 3 years of experience in social media engagement and training.
Expertise in social media campaigns for businesses, analytics, and strategy development.
Experience working with youth or underserved communities is an advantage.

Skills Requirements:

Strong facilitation skills with an interactive training approach.
Proficiency in social media platforms such as Facebook, Instagram, TikTok, and Twitter.
Knowledge of analytics tools and strategies to counter misinformation.
Proficiency in English, Urdu, and Pashto.

Terms of Payment:

First Payment (50%) – Upon submission of Deliverable 1 (Needs Assessment Report) and completion of Deliverables 2 and 3 (Training Curriculum and Workshops)
Final Payment (50%) – Upon submission of Deliverable 4 (Post-Training Evaluation Report).

Training Agenda for Social Media Engagement

Day	Date	Topic
Day 1	27th January	Social Media Fundamentals (Part 1) (platforms, content creation, hashtags)
Day 2	28th January	Social Media Fundamentals (Part 2) (platform specific tools, tactics, understanding meta and dissemination/sharing tools including scheduling, backdating)
		Social Media page creation and management
		Competitor analysis and social media page audits
		Content creation (design, typography, captions, hooks, trends, live sessions, )
		Engagement (likes, comments, shares, saves, call to action)
Day 3	29th January	Running an add on SM
Day 4	30th January	Social Media Analytics
Day 5	31st January	Meta Essentials and Lean Canvas Application

Note:

We maintain a zero-tolerance policy towards Sexual Exploitation and Abuse. All selected candidates will undergo comprehensive background checks and stringent controls.

As an equal opportunity employer, we encourage female candidates to apply.

This role needs to be filled as soon as possible, and applications will be reviewed on a rolling basis and only short listed candidates will be contacted.