Position Title: Social Media Intern
Department: Media & Communication
Organization: Pakistan Red Crescent Society (PRCS)
Location: National Headquarters, Islamabad
Duration: 3 Months (Extendable based on performance)
Reporting To: Deputy Director / Assistant Director (Media & Communication Department)

Position Overview

The Social Media Intern will work closely with the Media & Communication Department to support the organization’s digital presence across all social media platforms. The selected candidate will assist in creating, scheduling, and publishing engaging content aligned with PRCS’s humanitarian values and communication objectives. This role provides hands-on experience in managing social media channels of a leading humanitarian organization and offers exposure to real-time communication, design, and content strategy.

Key Roles and Responsibilities

1. Assist in planning, creating, and posting daily content on PRCS’s official social media platforms (Facebook, X, Instagram, LinkedIn, YouTube, TikTok, etc.)
2. Support in drafting captions, headlines, and hashtags for social media posts and campaigns
3. Coordinate with the Media & Communication team to ensure consistent branding and messaging across all channels
4. Monitor engagement and respond to comments and messages in coordination with the Social Media Officer
5. Assist in developing visuals, short videos, and reels using Canva, CapCut, or other design tools
6. Track and compile weekly and monthly performance reports (reach, engagement, followers, etc.)
7. Help organize and document PRCS events and activities through photography and short video clips for social media coverage
8. Support in executing social media campaigns for special days, humanitarian events, and PRCS initiatives
9. Maintain a digital content library (photos, videos, and designs) for internal use
10. Stay updated on social media trends, hashtags, and best practices relevant to humanitarian communication

Qualifications and Skills

• Bachelor’s degree (completed or in progress) in Mass Communication, Media Studies, Public Relations, Marketing, or a related field
• Strong interest in social media management, digital communication, and humanitarian work
• Basic knowledge of social media analytics and trends
• Familiarity with design and video editing tools (Canva, CapCut, Adobe Express, etc.)
• Excellent writing and communication skills in English and Urdu
• Creative mindset with attention to detail
• Ability to work in a team environment and meet deadlines