Reports to: Chief Marketing Officer (CMO), PSEB

Work Location: Islamabad (national & international travel, as and when required)

Maximum Age: 45 years

About the Role:

The incumbent to work closely with CMO on the global marketing and branding strategy development and implementation to project Pakistan as a preferred Tech Destination for IT & IT-enabled Services. Develop and implement business development strategy with the responsibility of attracting international clientele and investors for Pakistan’s IT and ITeS sector, building new business channels on the basis of Geostrategic alignment of IT & ITeS exports, actively engaging Pakistani diaspora, forging relationships with potential buyers of technology products and services globally, and developing international partnerships at B2B, G2B and G2G levels. Ensure continuous international presence, interaction, and engagements for Pakistan’s IT & ITeS sector in relevant trade events, exhibitions, conferences, and organize inbound and outbound trade delegations, B2B/B2G meetings and roadshows.

Qualification & Experience:

• Minimum 16 years of education from HEC recognized local or international University, ideally with a degree in marketing, international business/relations, or strategic planning. MBA from a top local or international university is highly desirable.
• Minimum 7 years of demonstratable experience in marketing, strategic partnership development, brand development and business development, within the technology industry is a requirement. Relevant international experience and expertise in developing B2B, G2B, and G2G international relations, will be advantageous. Minimum three years of experience in a relevant leadership role is required.